Face-to-face interaction is so much more important than cold emails and colleague referrals.
Having been to so many tradeshows over the years, I can’t even count them anymore. I know how to select the tradeshows my company attends by answering the question:
Will this deliver 10X ROI?
Of course we figured this out after having attended a few too many tradeshows that showed the expenses outweighed the benefits. Read the tips I have for you to decide which shows you should attend. Although tradeshows can suck, learn how to make them beneficial for your company.